Ever found yourself wondering what makes a small business owner successful?
Sometimes it might feel like some small business owners just get lucky – and they certainly can! But don’t let that fool you. It takes a lot of hard work, a ton of hours spent on the job, and an incredible amount of grit to make a business work. Plus, successful small businesses owners are passionate about giving customers what they actually want – not what they _ think _ their customers want.
Ready to harness the secrets of successful small business owners for yourself? Check out our infographic below:
They Focus on the Right Stuff
- Know what’s important to your customers.A great business idea won’t get off the ground if customers aren’t interested. Design your business around your customers’ wants and needs.
- Identify what makes you different.Let customers know why they should work with you instead of competitors.
- Obsess over customer service.“Surprising and delighting” customers should be your motto. Show up early, smile often, and put 100% into your work.
They Prepare for the Feast and the Famine
- Save during your busy season.If you do seasonal work, save as much as possible so you can get through the slower periods.
- Re-invest back in your business.If you’re making more money than expected, look for ways to put it back in your business.
- Track your yearly sales.Knowing when to expect your busiest and slowest seasons can help you prepare better for the future.
They Recognize What They Can’t Do
- Hire complementary talent.Find employees who can do the things you can’t do, so you can offer more to your customers.
- Find partnerships.If there’s a service your customers need but you don’t provide, work out a deal with other businesses to fill those gaps.
- Don’t let ego hold you back.Successful owners can’t do it alone. Don’t let any ego stop you from asking for help when you need it.
They Take a Mental Break
- Spend time with family and friends.Your personal relationships can help keep you sane during tough times.
- Take a vacation.Finding vacation time is tough as a business owner, but find ways to unplug when you need it.
- Don’t drop your hobbies.If there’s an activity that brings you joy, keep doing it. Don’t sacrifice everything for your business.
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