Celebrating Small Business Saturday

Tips to help you prepare. Deals to help you celebrate.

The countdown has begun. Small Business Saturday® is November 30. Whether you’re a participant looking for sales or a shopper looking for deals, we know that by now most small business owners are in the preparation phase. We put together a little primer on what to expect from this day:

Why Participate in Small Business Saturday?

Increased Foot Traffic: You can attract new customers and build relationships within your community. It’s not just helpful for brick-and-mortar; there’s an entire smorgasbord of potential online. Our digital marketing guide has a wealth of ideas. 

“It’s becoming clear that today’s shoppers are starting their buying journey online.” 

– How to Use Digital Marketing to Grow Your Business’s Digital Footprint

Boost Sales: This is an opportunity to drive revenue. Consider creating and launching special offers and promotions with your target audience in mind. We have a guide to help.

“Hosting a sales event can be a great way to drive traffic, boost sales, and attract new customers.”

– How to Prepare for Small Business Sales Events

Community Support: Small Business Saturday is a nationwide movement celebrating small businesses. Join the fray! We can recommend some ways to engage your local community to combine efforts.

“Attending community events can be a great way to promote your business locally.” 

– How to Promote Your Business Locally to Help it Thrive

Don’t Forget You

Small Business Saturday is about helping small businesses. In that spirit, we’ve put together some special deals from our partners* to help you save big on bookkeeping, banking, and more. 


Block Advisors built by H&R Block Logo

Block Advisors provides small business tax filing, bookkeeping services & payroll.


Found Logo

Found streamlines banking, bookkeeping, and tax tracking, so you can focus on what you love.


UENI Logo

UENI can build the website of your dreams in 7 days.


Contractor Plus Logo

Contractor+ helps you bid, schedule & get paid.


Nothing Prepares You Better Than Business Insurance

Planning for big events can help grow your business. Planning for unexpected events can help protect it. We can help with coverages for many small businesses and specific policies just for your small business.

Our 24/7 online quote tool can help you find what you need and get covered in just 10 minutes. 

*Purchase or renewal of an insurance policy is not required to benefit from these promotional offers.

Small Business Saturday is a registered trademark of American Express.

Ed Grasso

As a 9-year-old at summer camp, I hated it — especially after being pulled screaming from the pool during the swimming competition. While this left me without an aquatic achievement patch, it also inspired the letter to my parents that got me an early release from Camp Willard. That showed me the power of writing. I’ve done my best to use it only for good ever since, such as writing helpful articles for small business owners.

Ed writes on a number of topics such as liability insurance, small business funding, and employee management.