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Tips for Growing Your Business on a Budget

4-minute read

Starting a business can be costly. But growing it doesn’t necessarily have to be. Let’s look at ways to consider doing that without breaking the bank.

6 Budget-Friendly Ideas to Help Your Business Grow

1. Create and upgrade your website

Having a website can be vital to growing your business. That’s because more than half of consumers rank online research as their top source for pre-purchase information.1 If they can’t find your business, they can’t buy from you.

So how do you create a website? Or if you already have one, how do you make it better? Our guide to small business website Dos and Don’ts can help.

2. Do keyword research

Keywords are an element of SEO (search engine optimization). They’re typically words or phrases that users type into search engines such as Google to help them find content regarding a question or topic they’re interested in learning about.

When you include keywords in your content2 that match customers’ search criteria, your business has a much better chance of ranking higher in search results — and can help increase traffic to your site.

3. Use social media and email

Billions of people around the world use social media3 and email.4 Just think about your own experience. How many friends and family members do you stay in touch with by email and social media? 

Why not consider using them to stay in touch with existing customers and reach out to new ones?

We can help with these free guides from our Resource Center:

4. Use online directories

If you use Google or other online directories to find an answer, get information, or make a purchase, you’re not alone. 

Listing your business on Google and other online directories can be a good way to reach new customers. Interested in learning how to get your business seen on Google? We have a guide that can help.

5. Immerse yourself in community

Whether you do it in person at events or online through groups, getting your business in front of those who live in your community is a great networking opportunity — and it doesn’t have to cost a lot. 

Wondering how to promote your business locally? One way to start is by joining your local Chamber of Commerce. They can be a great low-cost option (depending on your location) — and support system — for growing your business.

We have some other ways to get involved locally in this helpful guide. 

6. Ask for customer reviews

According to a recent survey, 98% of consumers use reviews to make a purchasing decision. That can be a powerful tool to generate more business without generating a lot of new spending. 

While reviews can happen on their own, you can help the process along. We’ve put together a guide to help increase and improve your customer reviews so that you can attract new customers and grow your business.

Looking for Affordable Business Insurance?

Saving money and keeping to a budget are not only important when you’re looking to grow a business; they also matter when you’re looking to insure that business. That’s an area where we may be able to help. 

We shop among leading national insurers to find different quotes and coverages tailored to your needs. All you need to do is choose the one that best fits your budget.

Our online tool makes it fast and easy. It’ll help you get free quotes in just minutes. Or if you have questions and need additional guidance, give one of our licensed insurance agents a call at 844-654-7272.

Get Insured in Under 10 Minutes

Get an affordable and customized policy in just minutes. So you can get back to what matters: Your business.

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Know-how to Grow

Growing your business on a budget is definitely possible. All it takes is a little research and knowledge. 

That’s why we invite you to check out our Resource Center. It’s filled with helpful guides, tools, and advice on starting a business, running a business, and marketing a business. 

Here are a few we recommend.

References:

  1. Learn more at PWC.com.
  2. Learn more at Hubspot.com.
  3. Learn more at Umaine.edu.
  4. Learn more at Statista.com.

Written by

Chris Bousquet

I went to college to be an accountant and graduated with a degree in creative writing. Words won out over numbers, but barely. All credit goes to my parents. Had they talked about anything other than banking at the dinner table growing up—and had they never bribed me with Pop-Tarts to read books, play with my Matchbox cars and quietly exercise my imagination—who knows where my left and right brain would be today.

Chris writes on a number of topics such as legal resources, small business taxes, and social media marketing.

This content is for general, informational purposes only and is not intended to provide legal, tax, accounting, or financial advice. Please obtain expert advice from industry-specific professionals who may better understand your business’s needs. Read our full disclaimer