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Get Ahead on Prom Season and Other Formal Events

4-minute read

The buzz and excitement of Prom season is right around the corner! 

Although it might feel like there’s still a lot of time between now and when high school prom-goers will be gearing up for an unforgettable night, the competition for your services can be fierce—thinking about it now will mean you’re ahead of the game.

With the right preparation, your small business can shine. Our practical guide outlines seven key strategies to help you stand out from the crowd and maximize profits. So, put on your dancing shoes and start preparing now to waltz into a profitable season of formal events.

7 Ways to Prepare for the Busy Prom Season

High school students are often at the forefront of fashion trends, and their changing preferences are driving a billion-dollar market1 for prom ball gowns. Staying ahead of the trends is crucial. And for retailers, this means stocking up on a dress collection that reflects the latest in formal wear.


This principle extends beyond attire to encompass all prom-related services and products. DJs and entertainers should tune into the latest music, while cosmetologists and florists must stock up on styles that resonate with this year’s prom-goers. From plus sizes to gender-neutral options, make sure every high school student feels included. Remember: a well-chosen inventory is like a well-curated playlist—there’s something for everyone.

2. Gear Up for Excellence

For businesses that rely on equipment—like photographers, DJs, and transportation services—ensuring everything is in perfect working order is non-negotiable. The last thing you want is a technical mishap on one of the busiest nights of the year. Regular maintenance checks and cleanings can prevent such disasters. Upgrading your tech? Even better. You can even show it off in your prom promos.

3. Build A Dream Team

Building a dream team doesn’t happen overnight. Start your talent search early, focusing on both skill and the ability to provide stellar customer service. Once your squad is assembled, training is key. Cover the basics of your offerings, and throw in some role-playing exercises to prepare for any prom night dramas. The goal? A team that’s as smooth as a choreographed dance routine.

4. Elevate Your Customer Service

In a competitive market, exceptional customer service can be your strongest differentiator. Personalize the experience, from one-on-one styling sessions and makeup artistry to tailored photography sessions. Consider offering appointment bookings for personalized shopping experiences. But be flexible— a high schooler’s prom plans can change as quickly as their dance moves. Your adaptability could turn a potential disaster into a lifelong customer.

5. Get Strategic with Marketing and Promotions

Marketing efforts should kick off well before prom season is in full swing. Early engagement on social media can build anticipation. Showcase your offerings with visually appealing posts on platforms like Instagram, Facebook, and Pinterest. Use prom-related hashtags and geo-tags to increase visibility in your local area.

Get creative with your campaigns—think countdowns, early bird specials, and prom package teasers. And don’t forget the power of personalization; tailored messages hit harder than a generic blast.

6. Collaborate for Greater Reach

Building partnerships with other local businesses can significantly expand your reach. Whether through bundled services or cross-promotions, these collaborations can offer added value to your customers and strengthen your market position. Additionally, forging relationships with local schools, prom committees, and event planners can position you as a preferred retailer.

7. Review and Streamline

When prom season hits, it’s all hands on deck. Streamline your operations to handle the uptick in business efficiently. From booking systems to inventory management, every process should be as polished as a stretch limo. Embrace technology to automate the mundane, freeing up your team to focus on delivering unforgettable experiences.

Make a Date to Check Your Business Insurance

In the whirlwind of prom season preparations, don’t overlook the importance of reviewing your insurance coverage. Adding equipment, bringing on staff, and other aspects of a busy season can create a need for new or expanded coverage, such as workers’ comp or inland marine. And Simply Business can help you find the coverage you need. It takes just a few minutes online, and you can get a quote 24/7. Have questions or need help? Our licensed agents are available Monday through Friday, 8 a.m. to 8 p.m. at 844-654-7272.

A Night to Remember

Prom season is more than just a business opportunity; it’s a chance to be part of a high school student’s cherished memories. Remember: the key to success during this bustling season is early preparation, exceptional customer service, and strategic marketing. And we’re here to help. Our online Resource Center is filled with tools, tips, and guides to help you manage and grow your business. Here are a few we think you might like:

References:

  1. Learn more at Fortunebusinessinsights.com.

Written by

Courtney Hayes

Born and raised in the fishing port of Gloucester, MA, I grew up listening to the sea stories of local fishermen. My first job was “chum girl” on my dad’s tuna boat, where I spent my formative years covered in fish guts. Since then, I’ve worked as a researcher, blogger, and writer for documentary films. When not at work, you can find me surfing the cold waters of the North Atlantic or searching for warmer waves around the world.

Courtney writes on a number of topics such as risk assessment, starting a small business, and financial resources.

This content is for general, informational purposes only and is not intended to provide legal, tax, accounting, or financial advice. Please obtain expert advice from industry-specific professionals who may better understand your business’s needs. Read our full disclaimer