Whether you are a real estate agent who is looking forward to opening your own business, or perhaps an established agency that is looking for new marketing ideas, Here are some real estate marketing ideas that can help boost business.
5 Real Estate Marketing Ideas You Need to Try Now
1. Let the Internet do the work for you.
You can also use the internet to check out your competition. How do their websites look in comparison to yours? Do they have an active social media presence? Are there aspects of their website or social media presence you could do better?
Many buyers use the Internet for researching and buying houses, so having . an online presence can be crucial to finding clients. This means you should consider a presence on social media sites, such as Faceboook, Pinterest, Instagram and others.
Finally, be sure your name and contact information are prominent and easy to find on your website and social channels. You may want to consider using a chat feature, so that someone can be available to your clients 24/7.
2. Get creative.
If you like to write, think about creating content in order to generate leads for your business. If you are a good writer, you can make your own content and blogs for your website.
Another way to get customers to visit your website and perhaps contact you about a house is to create virtual tours of homes. Customers like virtual tours, because they allow them to have a look at the house and the surrounding area before they visit in person, so they can decide if they want to contact you for a visit or not.
Pinterest boards can offer a different way for you to give your customers information and images for listings. Pinterest gives you the opportunity to create a board for each property you are trying to sell, as well as boards for ideas on changing the look of your home, both inside and outside. If the customer is a Pinterest fan, and many real estate customers are, they will be drawn to your boards, and perhaps your agency as well.
Finally, think about asking clients for a testimonial about your service. If they love your service, ask them to review you on Zillow or on Google, to further get your name out there. Testimonials are seen by potential clients as very important.
3. Invest in photography.
Customers look at pictures as the front door of your real estate business, so use those website visits as a way to highlight your town or area as someplace special, in addition to the houses and properties you want to sell.
Be sure that the photos on your website are high-quality photos of homes you want to sell and town landmarks or area specialties.
If you are a great photographer, and your photos of houses are spectacular, then keep on taking photos. However, if your photography skills are less than beautiful, and may even work against your sales, you may want to hire a professional photographer with experience taking photos of homes and architecture or properties.
4. Put your name out there.
Your job in getting your name out starts with your business card. Be sure that your card makes an impact on people you give it to. Make certain your logo is simple but impactful, and that you hand your cards out to as many people as possible.
In addition, you need to put your name out there as much as possible. We offer some ideas in this helpful guide. Some other ideas include:
5. Always keep your brand in mind.
Branding allows you to put your name out in the community at every school and festival. They are fairly cheap to produce, and people love them, because they’re free. You can put your business name on pencils, pens, cups, koozies — pretty much anything you can think of to brand can be branded.
After you sell a house, think about continuing the relationship with the clients. Give them a care package at closing, with freebies from local businesses, such as gift cards for movies, sports/entertainment events, or restaurants. Write them a thank you note to tell them how much you appreciated their business and you hope they will be happy in their new house.
Remember, the more gracious and appreciative you are, the more likely they will be to remember your name and address when their friends ask who they used for a real estate agent. You can also send your clients birthday cards, anniversary cards or holiday cards to show you still remember them, as people always love being remembered.
You may also want to reward former clients when they refer others to you, perhaps a monthly raffle drawing or a free service, such as a car detail or a free house cleaning for referrals.
Insuring Your Business
Attracting clients is critical for your business. So is protecting it. At Simply Business, we understand the insurance needs of real estate professionals and offer customized policies that fit your needs and budget.
Real estate agent insurance may include a variety of policies, depending on your business and what kind of coverage you need. Here are three core policies for a real estate business that we recommend:
General Liability Insurance
This foundational business insurance covers costs from third-party accidents, property damage, and bodily injury caused by your business. Without this type of coverage, your business may be responsible for those costs.
Professional Liability Insurance
Professional liability insurance, also known as errors and omissions insurance, covers claims that may not be covered by general liability insurance — such as the costs associated with claims or lawsuits of negligence.
Business Liability Insurance Coverage
Consider bundling general liability and professional liability insurance into a comprehensive business liability insurance policy. This can provide broader protection. A business insurance quote can help you compare different coverage options.
Workers’ Compensation Insurance
In most states, if you have employees (even part-time or temporary), you must have workers’ compensation insurance. This policy protects your business if your employees get sick or injured while on the job.
Starting a real estate business requires a lot of hard work and dedication. Protecting it with the right insurance can give you peace of mind and help you focus on growing your business. At Simply Business®, we make finding insurance easy and quick. Get started today with our free online quote tool, designed to get you a business insurance quote for real estate agents in minutes.
Get Insured in Under 10 Minutes
Get an affordable & customized policy in just minutes. So you can get back to what matters: Your business.
Looking for more information about becoming a real estate agent? Check out these helpful guides:
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